Sales Call Notes Template

A sales call notes template built for discovery and follow-up calls. It captures what your CRM needs: the buyer's situation, their pains in their own words, objections, who decides, budget, timeline and a dated next step.

Download Word (.docx)Download Markdown (.md)

Free to use and adapt, no signup. The .docx opens in Word, Pages and Google Docs (File → Open → Upload).

The template

Sales Call Notes

Company: [Account] Date: [Date] Call type: [Discovery / Demo / Follow-up]

Attendees (buyer): [Names, roles] Attendees (us): [Names]

Buyer context

  • Company: [Size, industry, locations]
  • Current solution: [What they use today]
  • Why now: [Trigger for the conversation]

Pain points

  • [Pain, in their words]
  • [Impact: time, money, risk]

Objections and concerns

  • [Objection] — [How we answered]

Decision process

  • Decision makers: [Names, roles]
  • Champion: [Name]
  • Budget: [Stated budget or "not discussed"]
  • Timeline: [Target date]
  • Competitors: [Others being evaluated]

Next steps

  • [Next step] — [Owner] — [Date]
  • [Next step] — [Owner] — [Date]

Or skip the template: upload the recording to the minutes generator

Wave AI's free meeting minutes generator transcribes the recording with speaker labels and fills in this structure for you: attendees, discussion, decisions and action items with owners. You can also paste a transcript from Zoom, Teams or Google Meet. No account needed.

Open the meeting minutes generator

When to use it

  • Discovery and qualification calls
  • Demos and follow-up calls
  • Handing a deal to a colleague or an account manager
  • Logging calls into Salesforce, HubSpot or any CRM

How to fill it in

  1. Prep the context. Fill in the company, contacts and what you already know before the call.
  2. Capture pains in the buyer's words. Quote the phrases they use. They are your best follow-up email and proposal copy.
  3. Qualify the deal. Note who decides, budget, timeline and competitors, but only what the buyer actually said.
  4. Leave with a dated next step. A next step without a date is a hope. Write it down with an owner on each side.

Notion-friendly Markdown

Paste this into a Notion page and the headings, lists, checkboxes and tables become Notion blocks. It also works in Obsidian, GitHub, Confluence and any Markdown editor.

# Sales Call Notes

**Company:** [Account]   **Date:** [Date]   **Call type:** [Discovery / Demo / Follow-up]

**Attendees (buyer):** [Names, roles]   **Attendees (us):** [Names]

## Buyer context

- **Company:** [Size, industry, locations]
- **Current solution:** [What they use today]
- **Why now:** [Trigger for the conversation]

## Pain points

- [Pain, in their words]
- [Impact: time, money, risk]

## Objections and concerns

- [Objection] — [How we answered]

## Decision process

- **Decision makers:** [Names, roles]
- **Champion:** [Name]
- **Budget:** [Stated budget or "not discussed"]
- **Timeline:** [Target date]
- **Competitors:** [Others being evaluated]

## Next steps

- [ ] [Next step] — [Owner] — [Date]
- [ ] [Next step] — [Owner] — [Date]

Common questions

What should you write down on a sales call?

The buyer's situation, their pains in their own words, the impact of those pains, objections and how you answered them, the decision process, budget and timeline as stated, and a next step with a date and an owner.

Does this work with MEDDIC or BANT?

Yes. The decision process section covers budget, authority and timeline, and the pain points cover need, so it maps to BANT directly. For MEDDIC, add metrics and decision criteria lines under Decision process.

How do I get call notes into my CRM?

Copy the Markdown or the formatted text and paste it into the call or activity note in Salesforce, HubSpot or Pipedrive. The headings keep the note scannable for whoever picks up the deal next.

Can AI write sales call notes from a recording?

Yes. Upload the call recording to Wave's free meeting minutes generator and choose "Sales call": it pulls out pain points, objections, the decision process and next steps. Check your local rules on recording calls and tell the buyer you are recording.

Wave app screenshot showing meeting transcription
Wave AI note taker background pattern